Clean & Clear
For Clean & Clear, a well-known company specialized in skin care products, we developed an interactive web application designed to boost engagement with their community and reinforce their digital presence through a dynamic and participatory contest.
We focused on a clean visual design aligned with Clean & Clear’s identity, incorporating its characteristic colors and fresh and youthful graphic elements. The interface was developed to be fully responsive, ensuring an optimal experience on both computers and mobile devices.
The development of this web application allowed Clean & Clear to strengthen its connection with young audiences, encourage interaction with the brand and generate user-generated content (UGC). In addition, the viralization of the contest through social networks helped to increase the reach of the campaign and the visibility of the brand’s products.
In conclusion, this web application was not only an effective tool to dynamize interaction with consumers, but also a key strategy to consolidate Clean & Clear’s digital presence in the skin care market.
Task
The main purpose of the app was to allow users to share a photo related to their facial care routine with Clean & Clear and enter a drawing for exclusive prizes. We designed an intuitive and accessible platform that guided users through a simple and engaging process.
