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Dodge Durango Brochure

In the Dodge Durango sales brochure design project, we focused on creating an attractive and informative graphic material that would highlight the features, benefits and competitive advantages of this high-performance SUV. We designed a visually stunning brochure, aligned with Dodge’s brand identity, that combined dynamic graphic elements with clear and concise textual content.

We opted for a modern and elegant design that reflected the sophistication and power of the Dodge Durango, using a color palette and typography consistent with the aesthetics of the brand. We incorporated high quality images of the vehicle in different angles and environments, as well as graphics and diagrams illustrating its technical features, safety systems, connectivity technologies and available customization options.

Task

The sales brochure also included sections dedicated to highlighting expert opinions, awards and accolades earned by the Dodge Durango, as well as testimonials from satisfied customers and details on the financing and warranty options offered by Dodge. In summary, the design of the Dodge Durango sales brochure focused on providing an effective and persuasive marketing tool that would allow potential customers to learn about and appreciate the exceptional qualities of this SUV, thereby encouraging purchase decisions and contributing to Dodge's commercial success in the premium vehicle segment.

  • Strategy

    Brand, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Dodge

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