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Jeep 70th Anniversary

For Jeep’s exciting 70th anniversary, we created an interactive mobile app that allowed Jeep enthusiasts to participate in a unique design contest: create their own Jeep mask. The application offered an immersive experience where users could unleash their creativity and design a customized mask with a wide range of tools and customization options.

Participants could choose from a variety of predefined designs or create their own design from scratch, using drawing functions, color selection and special effects. Once the design was completed, users had the option to share their creation on social networks to get votes and increase their chances of winning.

In addition to the design contest, the app also provided information about Jeep’s history and details about the brand’s anniversary. Users could browse image galleries, read inspirational stories and keep up with special events and promotions related to Jeep’s 70th anniversary.

To increase excitement and participation, we offered attractive prizes, including an iPad for the winners of the design contest, along with other exciting prizes for outstanding participants.

Task

The development of the application included the creation of an intuitive and attractive user interface, as well as the integration of social engagement and vote tracking features. We made sure the app was compatible with iOS and Android devices to ensure it was available to as many users as possible. In short, the mobile app we created for Jeep's 70th anniversary was an exciting and participatory tool that allowed Jeep fans to celebrate and share their passion for Jeep while competing for exciting prizes. The app was a resounding success, generating a great deal of participation and excitement among users and contributing to the success of Jeep's anniversary celebration.

  • Strategy

    APP Development

  • Design

    UI/UX Design, Art Direction, Development

  • Client

    Jeep

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